Legal Firm: Targeting Succes for Camp Lejeune Claims

In March 2022, Converge was tasked with planning a marketing strategy for Camp Lejeune claims, potentially one of the largest case types handled by the firm.

Over three months, we developed four distinct brands, each targeting specific audiences through various media tactics. Our comprehensive media plan spanned 19 different channels, including TV, out-of-home, print, SEO, SEM, email, display, and social media.

The results:

Launched in June 2022, the campaign initially focused on TV and out-of-home advertising to build brand awareness alongside lead generation. By July, the remaining media channels were implemented based on early performance insights. This multi-pronged approach yielded significant results.

A major legal firm tasked us with lead generation:


Leads Driven


Signed Contracts

19 Channels

Media Type

$65 Million

Media Spend


Industry Lead Gen %

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